Black Chip Collective | Generating Business Authority with Custom Video
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Generating Business Authority with Custom Video

Apr 16 2019

Generating Business Authority with Custom Video

If you want your business to stand out from the rest, you need to show that you’re an authority in your industry. A lot of retail centers sell cameras and other electronics, but when consumers are shopping, they also want to know if you’ll be able to guide them to a product that can suit their needs. If you build custom homes, what better way to show off your expertise and the end product than to use a custom video as a teaser to tempt the potential home buyer into talking with you? Custom videos serve a wide range of businesses, and there are several reasons that a custom video could help you take your business to the next level.

A Chance to Prove Your Knowledge

You can show your potential customers and regulars the services and products that you offer in a fun and easy-to-understand way. If you have the latest tech gadget, you can show people how it works, exhibiting that you have the newest and best products on the market. And if you have a custom home-building business, you can show some of your recent houses. You can even display to them all of the upgrades that are in demand. You can also do customer testimonials and a company presentation.

Reaching a Larger Audience Base

When you create a custom video, you have the opportunity to post it on YouTube, the second most searched Search Engine. Placing videos on YouTube will also help increase traffic to your business’s webpage. When you have a video on YouTube, the people that are searching in the YouTube search bar are more likely to find you, and that means more people are aware of your business.

Increasing Your Google Ranking

One of the best things about having a video is that it increases your Google ranking. Google now owns YouTube, and Google loves to see a YouTube video posted on websites. Videos keep people on your website longer, too. And longer times on a website means that Google trusts that you’re putting out quality content more. Google wants websites to be putting out quality content that people want to see. To make this work the best, you must ensure that your video is optimized for SEO.

There are many reasons why you should make a custom video for your business. This is just scratching the surface. If you want your business to go to the next level, improve your content marketing by creating a custom video.

For creating high quality you need high quality film crew members. That’s where Black Chip Collective comes in! Get in touch with us so we can connect you with talented creators.

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